The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Generate organisational identity consistent with organisation's vision.
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Collect and analyse internal and external information which informs the development of a public relations strategy. Completed |
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Review the organisation's core activities, business values and current business direction to identify potential images and messages. Completed |
Evidence:
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Identify and consult with key stakeholders in relation to public relations issues. Completed |
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Prepare public relations plan or strategy.
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Identify relevant target groups for public relations activities. Completed |
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Identify and select strategies which enhance and promote the organisation's identity to the target groups. Completed |
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Identify and plan for the range of potential situations and reactions to which the organisation may need to respond. Completed |
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Incorporate legal and ethical considerations into the planning process. Completed |
Evidence:
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Provide timely opportunities for colleagues to contribute to public relations planning. Completed |
Evidence:
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Submit public relations plan for approval where appropriate in accordance with organisational policy. Completed |
Evidence:
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Manage the implementation of the public relations plan.
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Define and communicate clearly all priorities, responsibilities, timelines and budgets, involving appropriate colleagues. Completed |
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Implement and monitor actions detailed in the plan according to schedule and contingencies. Completed |
Evidence:
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Produce public relations reports in accordance with enterprise policy. Completed |
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Share public relations information with colleagues to maintain awareness of current organisation direction and priorities. Completed |
Evidence:
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Evaluate and review the public relations plan.
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Establish appropriate mechanisms to obtain feedback about public relations activities and strategies. Completed |
Evidence:
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Evaluate public relations activities using agreed methods and benchmarks. Completed |
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Make adjustments in accordance with feedback and evaluation. Completed |
Evidence:
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Communicate and implement agreed changes. Completed |
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